Caroline Hubbell UX Product Designer & Researcher
carolinehubbell.com | carolineehubbell@gmail.com | (215) 622-8943 | LinkedIn
About
Experienced UX leader with 7+ years designing and scaling enterprise digital products. A well-rounded generalist skilled in both research and product design, with a proven ability to uncover insights, shape product vision, and design intuitive, accessible systems that drive measurable outcomes. Brings a strong cross-functional mindset, agile experience, and AI fluency to accelerate product development and improve user experience at scale.
Experience
Phase2 Technology (Digital product agency) | UX Designer
Remote | February 2021- April 2025
Selected Clients
CareFirst BlueCross BlueShield, Children’s Hospital of Philadelphia, Cystic Fibrosis Foundation, Gates Foundation, Gundersen Health System, HealthFirst, Johnson & Johnson, Kenvue, Mastercard, Michigan Medicine, The Standard, Tax Policy Center
Drove UX strategy for enterprise digital products, shaping product vision and scalable atomic design systems that improved accessibility and efficiency.
Led end-to-end research using qualitative and quantitative methods, synthesizing insights with AI tools like Dovetail, Maze, and ChatGPT to inform product direction.
Designed, tested, and launched user-centered experiences, leveraging journey mapping, service blueprints, wireframes, prototypes, and usability testing.
Facilitated collaboration across cross-functional teams in agile environments to drive alignment, resolve trade-offs, and deliver cohesive, user-centered solutions at scale.
Championed data-driven design, ensuring alignment with business KPIs and user needs to enhance engagement, conversion, and retention.
Presented findings and designs to stakeholders, earning trust for large-scale projects.
Mentored and managed junior designers, fostering professional growth and elevating the quality of design deliverables.
Solaris Endovascular (Medical device company) | UX Designer + Visual Designer
Remote | July 2024- December 2024
Designed the brand look and feel, including the logo, color palette, and typography.
Conducted stakeholder interviews, workshops, and competitive analysis to inform design decisions and create a scalable, user-centered information architecture.
Developed a responsive website using Squarespace, achieving thousands of page views and collecting leads within the first month of launch.
Delivered innovative solutions while collaborating directly with the CEO and Marketing Director.
Ensured designs adhered to accessibility standards and scalable best practices.
Carmell Corp (Biotech company) | Visual Designer + UX Researcher
Remote | July 2023 - September 2023
Led brand strategy and UX research, including competitive analysis and usability testing, to inform a major rebrand and logotype design.
Freelance UX + Visual Design
Remote | June 2020- February 2021
Selected Clients
Menace Collective Media Platform, EmMe, Accurants, DIAL, UMNPress
Conducted user-centered research and design for web and mobile applications, delivering actionable insights that drove enterprise-grade product improvements.
FOUND:RE Contemporary Gallery | UX Design + Visual Design
Phoenix, AZ | January 2020 - July 2020
Took ownership of fine art gallery website redesign by collaborating with a multi-disciplinary team of engineers and marketers.
Conducted competitive research and designed sketches of wireframe page layouts.
Arizona State University | Faculty Associate
Tempe, AZ | August 2017- August 2020
Taught various drawing, painting, and fashion classes to undergraduate students.
Vive Lifestyle (Tech startup) | UX Design Associate + Junior UX Researcher + Account Manager
New York, NY | January 2016 - September 2016
Conducted in-person moderated usability tests on mobile application to recommend new product features and provide objective feedback and design ideas to the engineering team.
Education
Arizona State University- Tempe, AZ
May 2020 | Master of Fine Art in Studio Art- Painting & Drawing
Penn State University- State College, PA
May 2014 | Bachelor of Fine Art in Visual Art- Painting & Drawing
June 2012 | Education Abroad- Todi, Italy
Certificates
Google Career Certificate- Remote
January 2025 | Digital Marketing & E-commerce
Prime Digital Academy- Minneapolis, MN (Remote)
November 2020 | User Experience Design Certificate
Skills
Design Methods
Agile Methodology, Design Thinking, Experience Design, Human-Centered Design, Inclusive Design, Information Design, Interaction Design, Product Design, Service Design
Research Techniques
Accessibility Testing, Card Sorting, Competitive Analysis, Contextual Inquiry, Heuristic Evaluation, Interviews, Journey Mapping, Personas, Service Blueprinting, Surveys, User Testing
Tools
Adobe Creative Suite, ChatGPT, Dovetail, Hotjar, Figjam, Figma, Jira, Maze, Miro, Microsoft Teams, Optimal Workshop, Qualtrics, Respondent.io, Slack, Trello, User Interviews, User Testing, Zoom
Volunteer Work
James A. Michener Art Museum | Marketing Volunteer
Doylestown, PA | September 2016- June 2017