Caroline Hubbell UX Product Designer & Researcher

carolinehubbell.com | carolineehubbell@gmail.com | (215) 622-8943 | LinkedIn

About

Experienced UX leader with 7+ years designing and scaling enterprise digital products. A well-rounded generalist skilled in both research and product design, with a proven ability to uncover insights, shape product vision, and design intuitive, accessible systems that drive measurable outcomes. Brings a strong cross-functional mindset, agile experience, and AI fluency to accelerate product development and improve user experience at scale.

Experience

Phase2 Technology (Digital product agency) | UX Designer

Remote | February 2021- April 2025

Selected Clients

CareFirst BlueCross BlueShield, Children’s Hospital of Philadelphia, Cystic Fibrosis Foundation, Gates Foundation, Gundersen Health System, HealthFirst, Johnson & Johnson, Kenvue, Mastercard, Michigan Medicine, The Standard, Tax Policy Center

  • Drove UX strategy for enterprise digital products, shaping product vision and scalable atomic design systems that improved accessibility and efficiency.

  • Led end-to-end research using qualitative and quantitative methods, synthesizing insights with AI tools like Dovetail, Maze, and ChatGPT to inform product direction.

  • Designed, tested, and launched user-centered experiences, leveraging journey mapping, service blueprints, wireframes, prototypes, and usability testing.

  • Facilitated collaboration across cross-functional teams in agile environments to drive alignment, resolve trade-offs, and deliver cohesive, user-centered solutions at scale.

  • Championed data-driven design, ensuring alignment with business KPIs and user needs to enhance engagement, conversion, and retention.

  • Presented findings and designs to stakeholders, earning trust for large-scale projects.

  • Mentored and managed junior designers, fostering professional growth and elevating the quality of design deliverables.

Solaris Endovascular (Medical device company) | UX Designer + Visual Designer

Remote | July 2024- December 2024

  • Designed the brand look and feel, including the logo, color palette, and typography.

  • Conducted stakeholder interviews, workshops, and competitive analysis to inform design decisions and create a scalable, user-centered information architecture.

  • Developed a responsive website using Squarespace, achieving thousands of page views and collecting leads within the first month of launch.

  • Delivered innovative solutions while collaborating directly with the CEO and Marketing Director.

  • Ensured designs adhered to accessibility standards and scalable best practices.

Carmell Corp (Biotech company) | Visual Designer + UX Researcher

Remote | July 2023 - September 2023

  • Led brand strategy and UX research, including competitive analysis and usability testing, to inform a major rebrand and logotype design.

Freelance UX + Visual Design

Remote | June 2020- February 2021

Selected Clients

Menace Collective Media Platform, EmMe, Accurants, DIAL, UMNPress

  • Conducted user-centered research and design for web and mobile applications, delivering actionable insights that drove enterprise-grade product improvements.

FOUND:RE Contemporary Gallery | UX Design + Visual Design

Phoenix, AZ | January 2020 - July 2020

  • Took ownership of fine art gallery website redesign by collaborating with a multi-disciplinary team of engineers and marketers. 

  • Conducted competitive research and designed sketches of wireframe page layouts.

Arizona State University | Faculty Associate

Tempe, AZ | August 2017- August 2020

  • Taught various drawing, painting, and fashion classes to undergraduate students.

Vive Lifestyle (Tech startup) | UX Design Associate + Junior UX Researcher + Account Manager

New York, NY | January 2016 - September 2016

  • Conducted in-person moderated usability tests on mobile application to recommend new product features and provide objective feedback and design ideas to the engineering team. 

Education

Arizona State University- Tempe, AZ

May 2020 | Master of Fine Art in Studio Art- Painting & Drawing

Penn State University- State College, PA

May 2014 | Bachelor of Fine Art in Visual Art- Painting & Drawing

June 2012 | Education Abroad- Todi, Italy

Certificates

Google Career Certificate- Remote

January 2025 | Digital Marketing & E-commerce

Prime Digital Academy- Minneapolis, MN (Remote)

November 2020 | User Experience Design Certificate

Skills

Design Methods

Agile Methodology, Design Thinking, Experience Design, Human-Centered Design, Inclusive Design, Information Design, Interaction Design, Product Design, Service Design

Research Techniques

Accessibility Testing, Card Sorting, Competitive Analysis, Contextual Inquiry, Heuristic Evaluation, Interviews, Journey Mapping, Personas, Service Blueprinting, Surveys, User Testing

Tools

Adobe Creative Suite, ChatGPT, Dovetail, Hotjar, Figjam, Figma, Jira, Maze, Miro, Microsoft Teams, Optimal Workshop, Qualtrics, Respondent.io, Slack, Trello, User Interviews, User Testing, Zoom

Volunteer Work

James A. Michener Art Museum | Marketing Volunteer

Doylestown, PA | September 2016- June 2017